Audience |
The main intended audience for concept art is the development team making the game. The development team knows the idea of the game they are making only in the broadest strokes when they’re first starting out. As Ryan Camu, Production Director of Pipeworks Inc. (A video game development company) stated during an interview, “Maybe they know that they have to create a dark fantasy type game. They’ll know it’s probably going to be dark and gloomy looking, without a lot of rainbows and sunshine, but they won’t know exactly how it's going to appear while the artist knows there is going to be a a lot of angular features to the landscape and a very neutral color scheme encompassing the entire thing.” They use the concept art to create models and textures and base the objects of the game based off the pieces the artists created.
A secondary audience for the concept art is the fans. When the game is being made, conceptual and promotional art is released to create hype for the game. This lets the fans speculate and wonder what the game is going to be about, making sure an audience is ready to buy the game when it finally releases. |